We most likely won't be actively publicising the game. Word of mouth worked fine when awareness started rising (Razer facebook post back in august) and it should work fine for the release. Perhaps it won't work with other games, but it will work with Mari0. It might be a bit slower but a week of spikes is better than a single day where spike ends up taking down the server. Speaking of which, I still have to switch to nginx.
Perhaps I'll send an email to those who have received test copies in the past or interviewed us as a small reminder and obviously mailing list/blog/twitter/facebook posts. But we'll rely on fans (i.e. you guys) to tell friends about it, and they'll tell theirs, etc. Not saying that you must, but you likely will, as many others already do.